
The Spring 2025 Campaign
New York has a raw, unfiltered attitude that shapes how people dress. Denim, leather, and tailoring with authenticity. Outerwear that commands attention. Boots that work with it all. This is New York’s unofficial uniform.
New York has a raw, unfiltered attitude that shapes how people dress. Denim, leather, and tailoring with authenticity. Outerwear that commands attention. Boots that work with it all. This is New York’s unofficial uniform.
New York has its own tempo—dynamic, persistent, and energizing. It takes a certain kind of confidence to harness its ever-accelerating momentum.
Rue Belted Cotton Twill Jacket, Shea Faux Leather Pant, Ultra Featherweight Abby Denim Shirt (Coming Soon), Joni Chelsea Boot, Mercer Medium Leather Hobo Bag |
Shift Textured-Stripe Cotton-Silk Blazer, Shift Textured-Stripe Cotton-Silk Trousers, Dalton Dobby Striped Short-Sleeve Shirt (Coming Soon), Clarkson Relaxed Fit Cotton Sweater |
Behind the Scenes
Lensed by photographer Drew Vickers through Manhattan’s mid-morning haze, models Abbey Lee and Sage Elsesser set their own pace in the dynamic city.
Lensed by photographer Drew Vickers through Manhattan’s mid-morning haze, models Abbey Lee and Sage Elsesser set their own pace in the dynamic city.






Photographer: Drew Vickers
Director of Photography: Bryan Berrios
Stylist: Malina Gilchrist
Models: Abbey Lee, Sage Elsesser
Hair: Lucas Wilson
Make-up Artist: Yumi Lee
Set Designer: Julia Wagner
Production: Special Production Agency
Director of Photography: Bryan Berrios
Stylist: Malina Gilchrist
Models: Abbey Lee, Sage Elsesser
Hair: Lucas Wilson
Make-up Artist: Yumi Lee
Set Designer: Julia Wagner
Production: Special Production Agency