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The Spring 2025 Campaign

New York has a raw, unfiltered attitude that shapes how people dress. Denim, leather, and tailoring with authenticity. Outerwear that commands attention. Boots that work with it all. This is New York’s unofficial uniform.
Shop Women's
Shop Men's
Spring 2025
Spring 2025
New York has its own tempo—dynamic, persistent, and energizing. It takes a certain kind of confidence to harness its ever-accelerating momentum.
Spring 2025
Spring 2025
spring 2025
Spring 2025
Spring 2025
Eyewear ss24
Spring 2025
Behind the Scenes

Lensed by photographer Drew Vickers through Manhattan’s mid-morning haze, models Abbey Lee and Sage Elsesser set their own pace in the dynamic city.
SS25 Behind the Scene
SS25 BTS
SS25 BTS
SS25 BTS
SS25 Men's BTS
SS25 Men's BTS
Photographer: Drew Vickers
Director of Photography: Bryan Berrios
Stylist: Malina Gilchrist
Models: Abbey Lee, Sage Elsesser
Hair: Lucas Wilson
Make-up Artist: Yumi Lee
Set Designer: Julia Wagner
Production: Special Production Agency